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USER AND CUSTOMER EXPERIENCE

 

 

The modern society has come up with technologically functioning systems that aids in efficient delivery of services to people. This thus requires any person living in the 21st century to catch a glimpse of the dictates of technology in order to survive. User developed experience is an essential in the present society as technology has creates a platform where users have the ability of serving themselves This is in line with the person's attitudes as well as emotions concerning the use of a product or a system. Human beings have the right to choose whether to interact with the computer or not. However, almost every person in the world has been increasing their quest to learn computer packages because they would be more than willing to access the technological services that are one incorporate in almost all business entities. For instance, the online shopping is one of the customer experience strategy that describe the user experience. The present society has created a method where an individual does not need to go the market to purchase e a product from a company. However, through their knowledge on internet they can order for the services at their doorsteps and receive the products. Besides, payments for the goods as well as services have also been developed to align to the online shopping where people do not have to operate on cash basis. Payment is basically online in almost all online shopping business entities.

 

Dealing with the customers having adequate knowledge of what they intend to purchase is a key factor in marketing in any kind of business. In the cases where the customers are aware of the products they want to purchase, the business person will not spend more time in bargaining with the customers. The customer experiences also reduce the cases of impulse buying for most people where one get to purchase what he or she did not intend to buy. Impulse buying usually comes as a result of customers being persuaded by the seller or the need of trying out a different brand of a product.

 

The user experience strategy company should ensure that their products are well known by their customers and they position the brand in the mind of the customers by all means to ensure they retain the customers. When customers have high experience concerning a product they will always prefer the product in the market. The features of a product that boosts the customers experience include; quality of the service or product. Customers have enough knowledge on the products that are of high quality in market. Another factor is the availability of the product in the market. Availability of the product in the market is another factor. Products that can easily be identified in the market make the customers to have more knowledge concerning their existence.